Luis Carlos Aceves

CEO
Luis Carlos Aceves is a partner, currently CEO of Usaria. He determines the general strategy. He has worked as a user experience consultant for Infonavit, VivaAerobus, Amway, State Government of Nuevo León, Yahoo, Banorte, Lowes, and HEB among others.

Luis Carlos is author of the book "Best Practices in the design of government portals". From 2006-2009, he participated as a regular columnist in newspapers of Grupo Reforma. Similarly, he participates as a member of the User eXperience Professionals' Association (UXPA) and the eMarketing Association, by which he is accredited  as a Certified eMarketer. Previously he worked at companies like Terra Networks (formerly Infosel), Abaco Financial Group and Neoris. He has combined professional practice with teaching courses related to user centered design, both at undergraduate and graduate levels at the University of Monterrey.

Luis Carlos has undergraduate studies in computer science and graduate studies in e-commerce and administration from the Monterrey Institute of Technology and Higher Education.

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